Saul Bass continued

Identity for Minolta. 1980.
On this logo he plays with the thickness of line to portray depth or another shape. He used basic shapes simple and memorable.






















Identity for United Airlines. 1973.
He used color and line to create depth. With the lighter color in front and the curve at the bottom, if gives you the feeling of movement.

Identity for AT&T. 1966.

Again simple and not too many colors is best for a logo. Thought it was very interesting after viewing the first post of this artist, the same person produced these logos that we still see today.