Paul Rand continued

Cummins. 1962.

The word Cummins could have easily been drawn horizontally. Although it is still simple, the diagonal draws attention to the logo.

Enron. 1966.

This also has the diagonal, but in differ directions. The multiple colors in a single form brings this logo out even more.












United Parcel Service (UPS). 1961.

The simple notion of a bow on the gift box ties this logo together. With that the bottom shape doesn't look so much like a shield.

Paul Rand

For the Love of Letters. 1984.
This is a simple design using type. The use of line and scale makes this effective.






20th Century Art, Arensberg Collection. 1949.
The inspiration for all of these are designs using only type. The diagonal position of the A gives this piece a good compostition.






The Dada Painters and Poets: An Anthology. 1951.
Again only type, but not boring because of the placement of the letters. Color and repetition also has a play here.

Saul Bass continued

Identity for Minolta. 1980.
On this logo he plays with the thickness of line to portray depth or another shape. He used basic shapes simple and memorable.






















Identity for United Airlines. 1973.
He used color and line to create depth. With the lighter color in front and the curve at the bottom, if gives you the feeling of movement.

Identity for AT&T. 1966.

Again simple and not too many colors is best for a logo. Thought it was very interesting after viewing the first post of this artist, the same person produced these logos that we still see today.

Saul Bass

Poster for Vertigo. 1958.
Even though it is a movie poster, it is simple yet effective. It has movement with just using line.

Poster for One, Two, Three. 1961.
The only words I can make out at the bottom is 'Comedy'. I guess it's pretty obvious here. Have you seen 'Total Recall'!?

Poster for Bunny Lake is Missing. 1965.
It has the outline of a person's body, with her face lightly painted in the background. He also used that same like paint with the title; it took a while before I realized there was a 'G'.